When Patients Search for a Therapist, Your License Must Be Public

Search Claude: 'Therapist [your city] specializes in anxiety treatment.' Screenshot the result. Note which therapists appear, and what information is cited about each: their credentials, their specialties, their contact info. That is what patients see when they're looking for help.

Your license number, your training, and your specialties need to be public and machine-readable. A therapist's Wikipedia page, Psychology Today profile, or website listing 'LMFT #12345' and 'trained in CBT' gives patients something concrete. One with no public credentials isn't because nothing about them can be cited.

What patients need to find you

• Your license type and number: 'Licensed Marriage and Family Therapist, [State] #12345'
• Your specialties are anxiety, depression, trauma, couples, and grief, exactly what you treat.
• Your training or certifications: CBT, DBT, EMDR, somatic therapy, whatever you have.
• How first sessions work: online, phone, in-person, length, what to bring

Make it public in one hour

1. Add a short 'About me' section to your website with your license type, number, and state
2. Update your Psychology Today profile (if you have one) and your Google Business profile with your specialties
3. If you list any training (CBT, DBT, etc.), make sure it appears on your website and any profile you have

Your credentials are only usable if they're public in machine-readable form. The free audit at netwebmedia.com/free-audit.html checks whether your license and training are visible when patients search. If you would rather have it done for you, the AEO Fix Sprint implements the report's fixes on your site in 5 business days.

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